Privacy Policy

We may collect information provided by you at the point of registration or account creation, including your name, username, email address and authentication credentials. This data is necessary to establish and administer your account, enable secure access to the Platform and facilitate communication with you in relation to your use of the Platform.

We may automatically collect certain technical information relating to the device you use to access the Platform. This may include your Internet Protocol (IP) address, device identifiers, hardware model, operating system and version, as well as system configuration data. We may also collect diagnostic information, including crash logs and performance data, in order to monitor the stability, security and performance of the Platform and to identify and remediate technical issues.

In order to deliver and enhance the user experience, we may collect data relating to your interaction with the Platform. This may include information regarding in-game actions, progression, achievements, scores, user interactions, session frequency and duration, and other gameplay metrics. Such data is used to operate core game functionality, support multiplayer features, and improve gameplay design, balancing and performance.

Where the Platform incorporates augmented reality or location-based features, we may process real-time or approximate geolocation data, as well as movement-related data, to enable such functionality. The collection and use of location data is limited to what is strictly necessary for the operation of relevant features and is subject to your prior consent, which may be withdrawn at any time through your device settings or within the Platform, subject to certain features becoming unavailable.

Where you make purchases through the Platform, we may process limited financial and transactional information, including transaction records, purchase history and payment confirmations. Payment processing is carried out by authorised third-party payment service providers, and we do not collect or store full payment card details.

We process personal data where such processing is necessary for the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into such a contract. This includes, for example, processing required to create and manage your account, enable access to the Platform, deliver gameplay functionality (including multiplayer features), and facilitate in-platform transactions.

We may process personal data on the basis of your consent where required under applicable law. In particular, explicit consent may be sought in relation to the collection and use of location data for augmented reality functionality, the use of certain cookies or tracking technologies, and the delivery of marketing or promotional communications. Where processing is based on consent, you have the right to withdraw such consent at any time, although this will not affect the lawfulness of processing carried out prior to withdrawal.

We may process personal data where such processing is necessary for the purposes of our legitimate interests, provided that such interests are not overridden by your rights and interests. This includes, for example, processing undertaken to ensure the security and integrity of the Platform, to prevent fraud and misuse, to analyse user behaviour and engagement, and to improve and develop the functionality, performance and user experience of the Platform.

We may process personal data where necessary to comply with applicable legal or regulatory obligations to which we are subject. This may include obligations relating to financial reporting, anti-money laundering requirements, law enforcement requests, or other regulatory compliance matters within the United Arab Emirates or other relevant jurisdictions.

We process personal data as necessary to operate, maintain and deliver the core features and functionality of the Platform. This includes enabling user registration, account management, authentication, access to gameplay features and the provision of associated services.

Where the Platform incorporates multiplayer or interactive features, personal data is processed to facilitate user interactions, matchmaking, in-game communication and the synchronisation of gameplay across users. This may include the processing of usernames, gameplay data and technical identifiers to ensure a consistent and responsive user experience.

We may process personal data to tailor and enhance the user experience, including by customising gameplay elements, recommending features or content, and adapting the Platform based on user preferences, behaviour and engagement patterns.

Where applicable, personal data is processed to facilitate and administer payments, purchases and other transactions conducted through the Platform. This includes maintaining transaction records, processing purchase confirmations and coordinating with authorised third-party payment service providers.

We process personal data to protect the security and integrity of the Platform, its users and our systems. This includes monitoring for suspicious or unauthorised activity, preventing fraud, enforcing our Terms of Service and ensuring compliance with applicable policies and community standards.

Personal data may be processed where necessary to comply with applicable legal, regulatory or governmental requirements, including obligations relating to financial compliance, law enforcement requests, dispute resolution and the exercise or defence of legal rights.

The collection and processing of location data is undertaken solely on the basis of your prior, explicit and informed consent, in accordance with applicable data protection requirements. You will be prompted to grant permission through your device or within the Platform before any location data is accessed or processed.

You retain full control over the use of your location data. You may withdraw your consent or disable location access at any time through your device settings or within the Platform. Please note that disabling location services may result in certain features—particularly those reliant on real-time positioning or augmented reality functionality—being unavailable or operating with reduced capability.

We limit the collection and processing of location data to what is strictly necessary for the relevant gameplay functionality. Location data is not collected on a continuous or background basis beyond what is required to support active use of location-enabled features. We do not use location data for unrelated purposes such as profiling or marketing unless separately disclosed and consented to.

Location data is retained only for as long as necessary to fulfil the relevant gameplay or operational purpose, after which it is securely deleted or anonymised. Where feasible, we implement techniques designed to reduce the precision of location data or to process such data in aggregated form.

Appropriate technical and organisational measures are implemented to protect location data against unauthorised access, disclosure or misuse. This includes secure transmission protocols, restricted access controls and internal governance measures aligned with the sensitivity of such data.

We may engage reputable third-party cloud service providers to host, store and manage data on our behalf. This includes the provision of server infrastructure, data storage solutions and related technical services necessary to ensure the availability, scalability and security of the Platform.

We may share certain personal data with analytics providers and technology partners to enable us to monitor and analyse user behaviour, platform performance and engagement metrics. This assists us in improving functionality, optimising gameplay experience and developing new features. Such data is, where possible, aggregated or pseudonymised.

Where users make purchases through the Platform, personal data may be shared with authorised third-party payment processors to facilitate secure transaction processing. These providers are responsible for handling payment information in accordance with applicable financial and data protection regulations. We do not process or store full payment card details.

We may disclose personal data to our professional advisers, including legal, regulatory, accounting and compliance advisers, where necessary for the purposes of obtaining advice, ensuring regulatory compliance, or establishing, exercising or defending legal rights.

All third parties with whom we share personal data are subject to appropriate contractual arrangements which impose obligations relating to:

• confidentiality and non-disclosure
• data protection compliance
• implementation of appropriate technical and organisational security measures
• processing strictly in accordance with our documented instructions (where acting as data processors)

We take reasonable steps to ensure that such third parties process personal data in a manner consistent with this Privacy Policy and applicable data protection laws, and we do not permit the use of personal data for their own independent purposes unless explicitly disclosed and permitted by law.

Where personal data is transferred outside the UAE, we implement appropriate safeguards to ensure that such data continues to be protected to a standard consistent with applicable data protection requirements. These safeguards may include:

• entering into contractual arrangements incorporating data protection obligations equivalent to those required under applicable law;
• conducting adequacy assessments of the recipient jurisdiction to determine whether it provides an appropriate level of data protection;
• implementing technical and organisational measures, including encryption, access controls and data minimisation protocols; and
• ensuring that third-party recipients are subject to ongoing oversight and compliance obligations.

We adopt a risk-based approach when assessing cross-border transfers, taking into account the nature of the personal data, the purpose of processing, the legal and regulatory environment of the recipient jurisdiction, and the security measures in place. Where required, additional safeguards or contractual protections will be implemented to mitigate identified risks.

By using the Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside the UAE in accordance with this Privacy Policy. Where required by law, we will obtain your consent prior to such transfers.

Personal data is retained for as long as required to operate and deliver the Platform, including maintaining user accounts, enabling gameplay functionality, supporting multiplayer interactions and ensuring continuity of service. Where personal data is no longer required for these purposes, it will be securely deleted or anonymised.

We may retain personal data for longer periods where necessary to comply with applicable legal or regulatory requirements. This may include obligations relating to financial record-keeping, taxation, anti-money laundering compliance, audit requirements, or responding to lawful requests from regulatory authorities or law enforcement agencies.

Personal data may also be retained where necessary to establish, exercise or defend legal claims, resolve disputes, or enforce our contractual rights and obligations, including those arising under our Terms of Service or other agreements with users or third parties.

We apply the following principles in determining retention periods:

• data minimisation, ensuring that personal data is not retained for longer than necessary;
• periodic review, whereby retained data is assessed at appropriate intervals to determine whether continued retention is justified;
• secure deletion or anonymisation, where personal data is no longer required; and
• restricted access, ensuring that retained data is accessible only to authorised personnel for legitimate purposes.

You may request confirmation as to whether we process your personal data and, where that is the case, request access to such data together with information regarding the nature of the processing, the categories of data involved, and the recipients to whom it may have been disclosed.

You may request the correction of inaccurate or incomplete personal data. You may also request the deletion of your personal data where there is no lawful basis for its continued processing, subject to any legal or regulatory obligations requiring its retention.

You may request that we restrict the processing of your personal data in certain circumstances, including where the accuracy of the data is contested or where processing is no longer necessary but required for legal claims. You may also object to processing carried out on the basis of legitimate interests, particularly where such processing relates to profiling or analytics, unless we can demonstrate compelling legitimate grounds for continuing such processing.

Where personal data is processed on the basis of your consent, you have the right to withdraw such consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out prior to such withdrawal, but may impact your ability to access certain features of the Platform, including those reliant on location data or personalised functionality.

Requests to exercise any of the above rights may be submitted to us using the contact details set out below:

We may require you to provide additional information to verify your identity before processing your request. We will respond to all legitimate requests within a reasonable timeframe and in accordance with applicable legal requirements.

We utilise encryption and related cryptographic techniques, where appropriate, to protect personal data both in transit and at rest. This includes the use of industry-standard protocols for secure data transmission and the safeguarding of sensitive data against interception or unauthorised disclosure.

Access to personal data is restricted to authorised personnel on a strict need-to-know basis. We implement role-based access controls, authentication mechanisms and internal policies designed to ensure that personal data is accessed only for legitimate business purposes. Access rights are reviewed periodically and revoked where no longer required.

Personal data is hosted on secure server infrastructure, which may be operated by reputable third-party cloud service providers. Such environments are configured with appropriate security measures, including network protection, intrusion detection systems, vulnerability management processes and regular security updates, to mitigate the risk of unauthorised access or system compromise.

In addition to technical measures, we maintain organisational controls designed to support data security, including:

• internal policies and procedures governing data handling and security practices;
• staff training and awareness programmes relating to data protection obligations;
• incident management protocols to identify, assess and respond to potential data breaches; and
• periodic review and testing of security measures to ensure their ongoing effectiveness.

The Platform is intended for users who are at least 18 years of age. Where a user is below this age threshold, access to the Platform and the provision of personal data is permitted only with the verifiable consent of a parent or legal guardian, as required under applicable law.

In practice, given the nature of the Platform (including interactive, multiplayer and location-based features), we recommend adopting a minimum age of 16 or 18 for the UAE market unless robust parental consent mechanisms are implemented.

Where parental or guardian consent is required:

• such consent must be obtained prior to the collection or processing of personal data;
• the parent or guardian assumes responsibility for the minor’s use of the Platform; and
• we may request reasonable verification of such consent where appropriate.

Parents or guardians may contact us to review, update or request deletion of a minor’s personal data.

Where we become aware that personal data relating to a minor has been collected, we will take steps to ensure that:

• such data is processed only where lawful and appropriate;
• enhanced safeguards are applied, having regard to the vulnerability of minors; and
• unnecessary data is promptly deleted where consent is not validly obtained.

We reserve the right to:

• restrict or suspend accounts where age requirements are not met;
• implement age verification or gating mechanisms; and
• limit access to certain features (including communication or location-based functionalities) for younger users.

If you believe that a child has provided personal data without appropriate consent, please contact us at:

We will take appropriate steps to investigate and, where necessary, delete such data in accordance with applicable legal requirements.

We reserve the right to modify this Privacy Policy at any time. Any updates will take effect from the date of publication, unless otherwise stated. The “last updated” date (where included) will indicate when the most recent changes were made.

Where changes are material—particularly where they affect the nature of the personal data collected, the purposes of processing, or your rights—we will take reasonable steps to bring such changes to your attention. This may include:

• prominent notices within the Platform;
• in-app notifications; or
• email communications, where appropriate.

Your continued access to or use of the Platform following any updates to this Privacy Policy will constitute your acknowledgement of such changes, to the extent permitted by applicable law. Where required, we may seek your renewed consent in relation to specific changes affecting the processing of your personal data.

We encourage you to review this Privacy Policy periodically to ensure that you remain informed about how your personal data is collected, used and protected.